Time Is The Essence Of New Sanitaire Ad Campaign
“Sanitaire – The Ultimate Time Machine” Campaign Launches in Print and Online to Highlight Brand’s Efficient, Time-Saving Products
(Charlotte, N.C.) April 25, 2013 – Sanitaire has unveiled a new advertising campaign designed to emphasize the time and cost savings the brand provides for building service contractors and janitorial/sanitation professionals. The “Sanitaire – The Ultimate Time Machine” campaign kicked off in the first quarter of 2013 and will consist of print and digital ads and marketing materials.
“Cleaning professionals today are under increasing pressure to reduce costs and clean more quickly and efficiently – because time is money,” said Brian Campbell, brand and trade marketing manager for Sanitaire. “This dynamic campaign reminds industry professionals that Sanitaire’s high-quality, innovative line of vacuums and cleaning machines save time and ultimately help provide cost-savings.”
The first campaign ads feature several of the brand’s popular Quiet Clean® line of vacuums, including the SC5745 and SC889 uprights and the SC3700 lightweight canister.
Developed so that cleaning professionals can work unobtrusively during daytime hours, the Quiet Clean line operates at less than 68 dB, allowing for vacuuming to occur 24/7 without disturbing tenants or guests. Ads titled, “Day Time” and “Any Time” will highlight the quiet performance and smooth operation of the line.
The ads also will convey how time savings are a result of the brand’s long-lasting durability and low-cost maintenance features. Sanitaire Quiet Clean vacuums come equipped with long-lasting 2,500-hour motors, and quick-change, no-tools-needed maintenance features help keep vacuums out of the repair shop. Bagless models eliminate the need to purchase vacuum bags, and washable HEPA filters help cut costs.
“With the perfect combination of time-saving features, this new ad campaign aims to reinforce how Sanitaire vacuums save money and hassle,” added Campbell. “In addition to adding new products and enhancing current platforms this year, we also are planning a some fun events to incorporate our new slogan.”
To develop the new ad concept, Sanitaire partnered with The Alison Group, based in Atlanta.
About Sanitaire Commercial Vacuums
Sanitaire has maintained its own manufacturing facility in North America for more than 35 years. This allows the company to own and oversee all phases of the manufacturing process for more than 90 percent of its product line, ensuring the highest quality standards are met consistently. Furthermore, all Sanitaire branded products undergo rigorous testing and quality assurance programs to make certain they are designed and built to last.
A member of the Electrolux Home Care Products family since 1974, Sanitaire has earned the reputation as an industry leader by producing the most durable and serviceable commercial upright vacuums in the industry. The current line of Sanitaire vacuum cleaners includes uprights, canisters, back-packs, floor machines, industrial carpet cleaners, air movers and accessories.
For more information, contact Sanitaire at 10200 David Taylor Drive, Charlotte, North Carolina, call 800-800-8975.